Version Date: September 19, 2022
Effective Date: September 19, 2022
Welcome to the CSJ Platform!
In order to use the services provided by the CSJ Platform (the "Platform"), you should read and comply with the CSJ Platform User Service Agreement (the "Agreement"). Please fully understand and accept the Agreement before registering to use the CSJ Platform. The Agreement specifies your rights and obligations in respect to registration, login, and use of the CSJ Platform and all other related behaviors. By checking buttons such as "Agree" during registration, and by logging in and using the platform after registration, you fully understand, agree, and accept the Agreement, and are willing to abide by the Agreement and all rules and regulations published on the CSJ Platform. If you do not agree with the Agreement or any of its provisions, you shall immediately stop registering, logging in or using the CSJ Platform.
Please be sure to carefully read and fully understand the content of each term, especially with regard to terms restricting or exempting liability, as well as separate agreements and rules for enabling or using a certain service. Terms that restrict or exempt liability may be in bold or underlined for your attention.
If you agree to be bound by the Agreement on behalf of your company or any other entity, you represent and warrant that you have been fully and legally authorized to bind your company or such entity to the Agreement. You may accept the Agreement or register to use the CSJ Platform on behalf of your company or any other entity only after you have already obtained the required authorization.
In order to facilitate your use of multi-platform services under the Ocean Engine Business Account System, you acknowledge and agree to confirm your consent to the Ocean Engine Business Account User Agreement (https://s3.pstatp.com/cdn/expire-1-s/account-center/user_agreement.html) and Ocean Engine Business Account Privacy Policy (https://www.oceanengine.com/extra/legal) in the process of registering a platform account to complete registration of your Ocean Engine Business Account; your behavior with regards to registering and using your Ocean Engine Business Account is bound by the above User Agreement and Privacy Policy.
I. Definitions
Unless otherwise specified, the following terms shall have the following meanings in the Agreement:
1.1 CSJ Platform/CSJ: CSJ is a global platform dedicated to developer growth, providing advertisers and traffic owners with intelligent, precise, and efficient mobile traffic solutions.
1.2 You/Media/Developer: refers to a legal person or any other organization that has successfully registered an account on the CSJ Platform, possesses the corresponding qualifications and capabilities required for the use of services provided by the CSJ Platform, and owns and/or operates mobile applications, websites and other products.
1.3 Developer Products/Media Products: refers to mobile applications, websites, web pages, applets, etc. that you legally own and/or manage and/or operate.
1.4 End Users: refers to users who use developer products for their own purposes and not for the purpose of re-distribution or resale.
1.5 CSJ Platform Services/CSJ Services/These Services: refers to products and services provided to you by CSJ through this website and the CSJ Platform in accordance with the Agreement, or agreements, or supplementary terms related to specific CSJ services, including but not limited to advertising, enabling cooperation, etc.
1.6 CSJ Agreements: refers to the Agreement, signed paper contracts or electronic contracts, separate service agreements when using a specific service, or other agreements and Platform rules established between you and CSJ when using CSJ Services, collectively referred to as "CSJ Agreements".
1.7 Platform Rules: refers to the Platform rules that you should follow when using CSJ Services, including but not limited to business specifications for advertising practices on the CSJ Platform, privacy policies of the CSJ Platform, compliance specifications for the use of SDKs by developers, and any future policies, rules, specifications, and notifications related to these services.
1.8 Advertising Revenue Sharing: refers to the settlement of advertising revenue in accordance with CSJ Agreements signed by and between you and CSJ.
1.9 CSJ Platform Data: refers to relevant data generated by you or the end user in the process of using CSJ Services, including but not limited to data generated from operational behaviors and various ad-related data.
II. Registration Rules
2.1 You warrant that you are a legally established entity operating in accordance with the relevant laws and regulations, have obtained the necessary business qualifications, and have the right and capacity to sign and perform the Agreement, and that all materials (including but not limited to registration information, identity certificates, business qualifications, authorization documents, bank account number, contact information, etc.) provided by you during the registration, use, and management of your CSJ Platform account are true, legal, and valid. The bank account number provided by you on the Platform shall be consistent with the subject name when you register an account on the Platform. If you lack the necessary qualifications, please refrain from continuing to use these services provided by the CSJ Platform. We shall have the right to terminate these services provided to you at any time. If the materials you provide change in regard to the period of authorization, validity, or any other aspect, you should notify the CSJ Platform in a timely manner and update them on the CSJ Platform. You agree to and accept that the CSJ Platform may confirm matters related to CSJ Services by phone, email, etc. To enable you to better use the services provided by the CSJ Platform, please complete real-name authentication in accordance with the relevant laws and regulations and the requirements of the CSJ Platform. You shall be independently responsible for the authenticity, legality, accuracy and validity of all materials you provide. In the case of any losses incurred to the CSJ Platform or its related parties, you shall assume full responsibility and make compensation for all losses.
2.2 To protect your legitimate interests and those of CSJ, CSJ has the right to verify or designate a third-party professional organization to verify the relevant materials you submit (such as a copy of the ID card of a natural person, a copy of the business license of a corporate legal person, a copy of the legal person certificate of a public institution, an official statement/explanation issued by your company, and financial information) and then decide whether or not to approve your registration application. If any materials you submit or any information you fill in is incomplete or inaccurate, you may be unable to use services rendered by CSJ or may be restricted in your use of these services, for which CSJ shall not be liable. We may combine account information, device information, and service log information provided by you, as well as information such as the ID numbers and mobile phone numbers of legal representatives and agents, and information provided by our related parties and partners based upon your authorization or in accordance with relevant laws to judge account and transaction security, conduct identity verification, identify violations of laws and regulations, detect and prevent security incidents, and take necessary measures with regard to the recording, analysis and disposal of the aforementioned information.
2.3 Upon review and approval, you will become a partner of CSJ. You may log in to the CSJ Platform with your username and password to use functions such as creating apps, creating ad slots, and viewing data.
2.4 You shall keep your account information secure, use it correctly and appropriately to operate and manage your CSJ Platform account, and assume full legal responsibility for all activities under this account. A CSJ Platform Account can only be used by the original registrant of the account; without the written consent of CSJ, you shall not license your CSJ Platform Account to a third party for use, whether paid or unpaid, by way of borrowing, giving, renting, selling, entrusting management and operation of the account, or in any other way. Please ensure that you do not disclose your account or password information to any third party. If you find that someone else has fraudulently used or embezzled your account, or taken any other action without your legal authorization, you shall immediately and effectively notify the Platform (including but not limited to providing your relevant identity information and enterprise qualifications, relevant facts and any requirements you may have, etc.). After receiving your valid request and verifying your identity, the Platform will take corresponding measures in accordance with the situation. If the Platform is unable to verify your identity due to incomplete information provided by you, or your requirements are unclear and the Platform is unable to handle it in a timely manner, you shall bear any losses arising therefrom. You understand and acknowledge that it will take a reasonable period of time for the Platform to take measures upon your request, and that the Platform shall not assume responsibility for any losses incurred by you due to the behavior of others prior to your notifying the Platform and CSJ to take measures in accordance with your valid request. If you fail to notify the Platform in a timely manner, you shall personally bear any and all responsibility. If losses are caused to the Platform or any parties related to the Platform, you shall bear all responsibility and make compensation for all losses.
2.5 You shall fill in the media product information on the CSJ Platform based on the actual situation. You warrant that you have ownership of or legal operating rights for your media products. You shall submit relevant corresponding materials to CSJ, including but not limited to business verification documents, certificates of rights, and any relevant supporting materials required by laws and regulations, such as the Software Copyright Registration Certificate, legal and valid certificates of authorization, or any other qualification materials that need to be added or changed according to the relevant laws and regulations or regulatory requirements. CSJ has the right to review the media products and relevant supporting materials submitted by you. If the media product fails review, you must submit it again after making revisions. If the same version of the same media product fails review even after the revision is submitted, CSJ has the right to terminate the inclusion of this media product in the services rendered.
2.6 You shall warrant that the market development, campaign and related business activities of your media products are legal and compliant. The services, functions and contents of your media products shall comply with the relevant laws and regulations, regulatory policy requirements, and the requirements of the Agreement, business specifications, platform rules, etc., and shall not infringe upon the legal rights of any subject, including but not limited to copyright, trademark rights, and patent rights. If your media products violate the provisions of any laws and regulations or the Agreement itself, you shall bear all legal responsibility. CSJ has the right to report your media products to the relevant regulatory authorities in accordance with regulatory requirements and hold you liable for breach of contract as per the Agreement.
2.7 When registering and using the CSJ Platform and its services, you shall use the platform and its services correctly and appropriately, conform and comply with relevant laws and regulations, the CSJ Agreements and platform rules, etc., and confirm and accept the review and management rules of the CSJ Platform. If you violate relevant laws and regulations, the CSJ Agreements, platform rules, etc., the CSJ Platform has the right to, at its sole discretion, suspend and/or terminate the provision of services, stop and/or deduct the settlement of advertising revenue share and rescind the CSJ Agreements, and require you to assume full liability and compensate CSJ and its related parties for all losses incurred thereby.
2.8 CSJ has the right to suspend or terminate the provision of these services to you due to any punishment, complaint, dispute, etc. caused by your failure to provide relevant supporting materials in accordance with the law, for which you shall bear sole responsibility.
2.9 If you need to terminate the use of the CSJ Platform Services, you may apply for cancellation of your CSJ Platform account. Before you cancel your CSJ Platform account, you shall export and back up the data you keep on the CSJ Platform. After you cancel your CSJ Platform account, we are not responsible for continuing to save your data, unless otherwise stipulated by laws and regulations.
III. Your Rights and Obligations
3.1 Without the written consent of CSJ, you may not solicit foreign investment or customers in the name of CSJ or its agents; if discovered, CSJ has the right to terminate any cooperation with you and hold you personally liable. Without the review and consent of CSJ, you can only cooperate with CSJ through the media products you operate.
3.2 You shall be responsible for the creation, development, editing, processing, modification, testing, operation and maintenance of the media products, obtain any qualification licenses stipulated by laws and regulations, or complete any relevant evaluation and filing, and bear the corresponding expenses and responsibilities for these actions. According to the relevant laws and regulations, you have the right to independently or entrust a third party to conduct security risk control of your media products, and you legally authorize the third party you entrust to have the right to provide CSJ advertising related security risk control data to CSJ to optimize its security risk control capability.
3.3 Media products shall comply with all relevant laws and regulations, technical specifications or industry standards. At the same time, they shall also comply with the unified requirements of CSJ in terms of technology and safety, so as to ensure the media's safe and stable cooperation with the CSJ Platform.
3.4 During your use of the platform's services, you understand and acknowledge your compliance with the following requirements:
You shall abide by the platform rules and be responsible for your use of the Platform and its related services. Unless permitted by law or with the prior written permission of CSJ, you shall not engage in the following behaviors while using the Platform and its related services:
3.4.1 You shall not adopt any behavior of a deceptive nature. If your improper behavior causes reputational or economic losses to CSJ and/or its related parties and customers, you shall be fully liable for the aforementioned losses.
3.4.2 You shall not sub-license, license, or sell the CSJ Platform or the services provided by the CSJ Platform for any commercial or non-commercial use without the written consent of the CSJ Platform.
3.4.3 You shall not, in any form and by any means, conduct fraudulent behavior (including but not limited to creating false data, false retention rates, and false conversion rates, etc.) while using these services. Once discovered, CSJ has the right to impose a penalty on you under the Agreement, the CSJ Agreements and platform rules about CSJ Services, etc., for which you shall bear the corresponding liability for your breach of contract.
3.4.4 You shall not use any plug-ins, cheat software, systems, or third-party tools that are not authorized or licensed by CSJ to interfere with, disrupt, modify, or otherwise affect the normal operation of the CSJ Platform and its related services.
3.4.5 You shall not, by any means, access a media product for the CSJ Platform request ad that is inconsistent with the media product actually displaying the CSJ ad.
3.4.6 You shall not use or target the CSJ Platform and its related services to conduct any behavior that endangers the security of the computer network, including but not limited to:
(1) Illegally intruding into other networks, interfering with the normal functions of other networks, stealing network data and other activities that endanger network security;
(2) Providing programs and tools specifically designed to engage in network intrusion, interfering with normal network functions and protective measures, stealing network data, and other activities that endanger network security;
(3) Providing technical support, ad campaigns, payment settlement support and other assistance to others while being aware of their engagement in activities endangering network security;
(4) Using unauthorized data or accessing unauthorized servers/accounts;
(5) Accessing the public computer network or others' computer systems without permission to delete, modify or add information;
(6) Attempting to explore, scan or test the weaknesses of the CSJ Platform system or network without permission, or being engaged in other behaviors that endanger network security;
(7) Attempting to interfere with or disrupt the normal operation of the CSJ Platform system or website, intentionally spreading malicious programs or viruses, or being engaged in other behaviors that disrupt and interfere with normal network information services;
(8) Forging the name of the TCP/IP data packet or part thereof;
(9) Reverse engineering, reverse assembling, reverse compiling the CSJ platform and related services, or otherwise attempting to discover the source code of CSJ-related services; modifying the SDK interface in any aspect, such as its content, function, logic and interface; using the SDK interface or business for purposes other than the Agreement;
(10) Maliciously registering accounts on the CSJ Platform and its related services, including but not limited to frequent and bulk registration of accounts;
(11) Violating laws and regulations, the Agreement and the platform rules of the CSJ Platform, and infringing on the legitimate rights and interests of others.
In any case, if the CSJ Platform has reason to believe that any of your behaviors violate or may violate the above agreements, the CSJ Platform may exercise its independent judgment in handling the aforementioend behaviors, and CSJ has the right to terminate these services provided to you and require you to bear any corresponding legal liability.
3.5 You shall provide a valid mobile app download link on the CSJ Platform and ensure that the installation package of the download link can obtain and display ads normally. If the download link becomes abnormal, invalid or unable to display advertising, you should update the download link on the CSJ Platform in a timely manner.
3.6 You shall warrant that tax vouchers such as invoices provided to the CSJ Platform are true, legal and valid, and comply with the provisions of national tax laws and other relevant policies. The CSJ Platform has the right to revise the platform requirements and rules according to the national policies or actual business conditions.
3.6.1 If your business entity has tax abnormalities (including but not limited to being recognized as a fleeing (missing) enterprise, and the special VAT invoice is recognized as an abnormal voucher), which results in the failure of CSJ to make a tax deduction on the invoice you provided and suffer economic losses, you shall bear all responsibilities for compensation and CSJ shall have the right to take one or more of the following measures at the same time:
(1) Take restrictive measures on your account, suspend or terminate cooperation, and suspend the settlement of any unsettled advertising revenue share under your account until you make compensation for all economic losses suffered by CSJ;
(2) If CSJ cannot contact you through the contact information submitted by you on the CSJ Platform, or if you fail to make full compensation after being contacted by CSJ, CSJ shall have the right to directly deduct any unsettled advertising revenue share under your account based on the economic losses suffered. If the unsettled advertising revenue share under your account cannot compensate the entire economic loss suffered by CSJ, or there is no deductible advertising revenue share, CSJ shall have the right to file a lawsuit against you, and you shall be fully liable for compensation. If your company entity has been dissolved, all shareholders of your company will be jointly and severally liable for any unfulfilled debts to CSJ.
3.6.2 CSJ shall have the right to suspend your settlement if it is judged by CSJ that you may have tax anomalies, which may cause CSJ to be unable to make a normal tax deduction for the special VAT invoice provided by you or may cause CSJ to suffer tax losses. You will need to provide valid evidence, a commitment letter, and other materials to prove that you do not have any tax anomalies. If the materials you provide pass CSJ's review, CSJ will continue your settlement; if the materials you provide fail to pass CSJ's review, CSJ shall have the right to continue to suspend the settlement of your unsettled advertising revenue share until the potential tax anomalies are cleared.
3.7 If you are required to disclose to a third party any content related to CSJ (including but not limited to the company name, brand name, CSJ trademarks, and the formation, performance and content of agreements signed by and between you and CSJ), you shall obtain prior written permission from CSJ. The aforementioned "disclosure to a third party" includes but is not limited to announcing transactions, press releases, social media communications, media interviews, press conferences and advertising. If you breach this term, thus resulting in any third-party claims against CSJ or other adverse impacts on CSJ, you shall be responsible for resolving the relevant disputes, eliminating any adverse impacts on CSJ, and indemnifying CSJ and it's related parties of all losses.
3.8 CSJ is responsible for providing the technical implementation solution for these services, and for providing you with technical capabilities such as an SDK, API interface, access documents and technical support. You shall use these relevant technical capabilities in accordance with the requirements of CSJ. In order to better protect users' personal information and ensure the safety of services provided by CSJ, CSJ will update the SDK version from time to time and inform you via platform announcement or site message. Please update to the latest version of the SDK published by the CSJ Platform in a timely manner. Any adverse consequences such as version incompatibility, or the violation of laws, regulations or regulatory requirements caused by your failure to update in time shall be borne by yourself. If losses are caused to CSJ and/or its related parties as a result, you shall be fully liable for any and all compensation.
3.9 You undertake to conduct compliance configurations according to CSJ's platform rules and warrant that the ads displayed in your media products, including but not limited to ad styles, ad contents, ad logos, ad jump links, etc., strictly abide by the provisions of relevant laws and regulations and the compliance requirements of law enforcement and supervision departments at all levels, and fully guarantee the legitimate rights and interests of users in terms of a positive ad experience and personal information security.
IV. Rights and Obligations of CSJ
4.1 CSJ shall have the right to, if and when necessary, independently amend the Agreement based on the actual operation of these services, including but not limited to adjusting CSJ's service content and advertising revenue sharing method, and imposing requirements and specifications on you and your media products in light of the corresponding rules and measures.
4.2 You confirm that you accept and will comply with the Agreement and that you voluntarily apply for use of the CSJ Platform. CSJ can not make any commitments with regard to advertising revenue sharing arising from your use of the CSJ Platform. CSJ is not required to pay you any fees for other rights and interests under the Agreement, other than for the revenue share as agreed herein.
4.3 CSJ will, from time to time, request you to provide information related to CSJ ads (screenshots of ad positions, and download addresses from mainstream app stores that have access to CSJ ads). When you receive such information feedback requests from the CSJ Platform, please be sure to follow the requirements and provide the requested information within the timeframe specified by the CSJ Platform. If you do not provide feedback within the specified time, CSJ has the right to hold you liable for breach of contract.
4.4 The CSJ Platform has the right to transfer part or all of its rights and obligations under the Agreement to its related parties upon notice. If you disagree with the transfer of the CSJ Platform, you have the right to stop using the CSJ Platform and its services. Your continuous use of these services is considered as your acceptance of such a transfer.
4.5 The CSJ Platform or its related parties which provide services may contact you via SMS message, phone call, or email to recommend commercial information such as services, features, or activities that may be of interest to you, help you learn about and obtain more options for premium services, and facilitate industry monetization and product promotion. You hereby authorize the CSJ Platform to share your basic information (such as your company name, company email address, app name, and contact information) on the CSJ Platform with CSJ's related parties who can provide you with the above services by using the aforementioned contact purposes.
4.6 In order that you may conveniently and efficiently receive notices, courses and other information sent by CSJ through the Feishu application, and in accordance with your authorized consent, CSJ will create a Feishu account for you according to your submitted contact information (such as the mobile phone number and email address provided), and then bind it to your account and add you to the Feishu team account for CSJ. You can unbind the account on the CSJ Platform, after which you will not be able to receive Feishu messages sent by CSJ. You should abide by the Feishu User Service Agreement, Feishu Privacy Policy and relevant usage specifications when using the Feishu application. The specific content is subject to the content provided by the Feishu application.
4.7 Protecting the security of your information is a basic principle of CSJ. Without your consent, CSJ will not disclose or provide your information to any company, organization or individual other than CSJ and its related parties, except for the following circumstances: (1) Information that can be provided pursuant to the Agreement or other relevant agreements, rules, etc.; (2) Information that can be provided according to the provisions of laws and regulations; (3) Information required by administrative, judicial and other government departments; (4) Information that you have disclosed by yourself, provided to a third party, or agreed for CSJ to provide to a third party without violating any laws and regulations; (5) Information that needs to be provided to solve complaints or reported incidents and legal disputes; and (6) Information that must be provided to take necessary and reasonable actions to prevent serious illegal acts or suspected criminal acts.
4.8 4.8 Despite the great efforts made by CSJ and its related parties to protect your information, it may still be leaked or stolen due to force majeure or reasons unrelated to CSJ and its related parties, and you agree that CSJ shall be exempted from liability for any losses caused to you as a result of this.
4.9 You understand and agree that, for the sake of mutual interests, CSJ has the right to use the trademarks, logos, identifications, names, pictures and other related materials of you and your media products for the purpose of promoting these services.
V. Data Rules
5.1 Without CSJ's prior written consent, you shall not use any data involved in these services beyond the purposes agreed upon in the Agreement, nor transfer, share, provide or disclose the aforementioned data to a third party in any form, nor transmit the aforementioned data to any country or region outside China, nor allow overseas organizations and individuals outside China to remotely access the aforementioned data, nor commit any act that damages the business relationship between CSJ and its partners.
5.2 You shall ensure that all personal information you fill in has been obtained with the personal consent or separate consent of the individual in accordance with laws and regulations, or in accordance with other legal reasons stipulated by other laws and regulations.
5.3 CSJ will establish a sound management system by using a variety of security technologies and procedures that are aligned with the services provided by the CSJ Platform to protect your personal information from any unauthorized access, use or disclosure. However, you also understand and agree that owing to the openness of the Internet and the rapid pace of technological development, in situations where your information is divulged due to factors beyond the control of CSJ, CSJ will not be liable.
5.4 The CSJ Platform shall not disclose or make available to any third party your registration information, as well as non-public content you have stored on our website while you use the services provided by CSJ, except in the following circumstances:
(1) with your prior express authorization or if you have made your own disclosure;
(2) when required by relevant laws and regulations;
(3) when required by the relevant competent government departments;
5.5 In order to provide these services to you, CSJ may need to collect or use the personal information of end users of certain media products. You shall warrant that you obtain the authorization from such end users to agree that you, CSJ and its related parties and third-party partners are authorized to collect and process the personal information of end users of media products to ensure the successful provision of CSJ service content. The means of obtaining authorized consent include but are not limited to the end users' clicking to confirm the privacy policy of your media products, pop-up notifications, etc. If you fail to obtain the authorized consent of end users, you shall promptly notify CSJ as required by CSJ and cooperate with CSJ in performing relevant operations to protect the personal information of end users.
5.6 Personal information protection for end users
5.6.1 You understand and agree to abide by all applicable laws, regulations and regulatory requirements related to the protection of personal information, warrant and promise that you have fully informed users of personal information processing behaviors and obtained the authorized consent of users. You shall follow the principles of legality, justification, necessity and good faith, and take effective technical and organizational measures to ensure the security of personal information. You shall abide by the CSJ Platform Privacy Policy and CSJ SDK Developer's Usage Compliance Specifications published by the CSJ Platform, and ensure that in the privacy policy of media products and other personal information protection rules, according to CSJ's requirements, you inform the end users of the collection and use of users' personal information through CSJ-related SDKs, show the CSJ Platform Privacy Policy to the end users through links, and obtain the authorized consent of end users in advance. If you violate the aforesaid Agreement, CSJ has the right to suspend or terminate your qualifications to use these services at any time, and require you to bear the corresponding responsibilities according to the provisions of laws and regulations, agreements or penalties. If losses are caused to CSJ and its related parties as a result, you shall make full compensation.
5.6.2 You warrant that you shall not collect or use the personal information of any end user in violation of the provisions of laws and regulations or the agreement between you and the end user during your use of the CSJ Platform and its services. You shall abide by the laws and regulations related to the protection of minors, children's personal information and sensitive personal information.
5.6.3 You warrant that you shall provide true and effective options for the end user to withdraw their authorized consent and refuse marketing information. If the end user withdraws the above authorized consent from you, you shall take necessary technical measures to stop using any and all CSJ Platform-related services corresponding to the above withdrawal of authorization and refusal of marketing information to provide services to the end user, and immediately notify CSJ in writing. You shall also be responsible for handling other requests related to personal information rights (including access, correction, and deletion) or complaints about personal information made by end users.
5.6.4 You warrant that when you process the personal information of the end user, you shall carry out necessary personal information protection impact assessments and keep data processing records according to the provisions of laws and regulations, so as to prove that you have complied with the provisions and requirements of relevant laws and regulations and provided us with relevant materials according to our requirements.
5.7 If you need to upload and use relevant data and information (including but not limited to end user's personal information) during the process of using the services provided by the CSJ Platform, you shall take necessary security measures (including but not limited to encryption methods) during its transmission. In the case of data leakages caused by intrusion, unauthorized access, tampering or illegal acquisition by any third party during the transmission process, you shall immediately notify CSJ in writing and shall be solely responsible for bearing all legal liability.
5.8 If your application involves the use of algorithmic recommendations, you undertake to abide by the laws and regulations related to these recommendations and shall not use algorithmic recommendations to commit any act that violates laws and regulations or infringes on the rights and interests of users.
VI. Intellectual Property Rights
6.1 Any text, images, graphics, audio, and video materials contained in these services provided by CSJ to end users under the CSJ Agreements are protected by copyright laws, trademark laws, and other property ownership laws. Without the consent of CSJ or the relevant rights holders, you shall not, independently or through any third parties, directly or indirectly publish, broadcast, re-write or re-distribute for the purpose of broadcast or distribution, or use the aforesaid information and/or any CSJ products for any other commercial purpose.
6.2 Without permission, you shall not modify the source code of the CSJ Platform and/or any third-party website or company website providing services through the CSJ Platform or any third party which has a cooperative relationship with CSJ; and without the consent of CSJ, you shall not transmit such source code to any other third parties for use or reference. Otherwise, if any third party makes a claim against CSJ, CSJ has the right to recover any losses caused by this claim from you. CSJ has the right to, at its sole discretion, make adjustments to the code and form of its presentation thereof, without requiring to provide you with any notice.
6.3 You shall not reverse engineer, reverse assemble or reverse compile the CSJ SDK and its related services or otherwise attempt to discover the source code thereof, or use the SDK, SDK interfaces, and related services for any purpose other than accessing or using these services.
VII. Confidentiality
7.1 Regardless of during or after your cooperation with CSJ, you shall strictly keep confidential any non-public information or data (including but not limited to technical information, trade secrets, the content of agreements, data, SDKs, SDK interfaces, and any and all related services, collectively referred to as "Confidential Information") you obtained from CSJ. Without the prior written consent of CSJ, you shall not be allowed to disclose, provide or divulge Confidential Information to any third parties. You agree to use the aforementioned Confidential Information for the purposes of this Agreement only and to take necessary and reasonable measures that are no less effective than those CSJ uses to protect its own Confidential Information, to protect any and all Confidential Information of CSJ from distribution, dissemination, disclosure, reproduction, misuse and access by any third party, so as to prevent any uses outside of the scope of cooperation between the two parties. You warrant that employees (including but not limited to employees, managers, directors, representatives or consultants thereof) who need to access Confidential Information to perform CSJ's obligations under the Agreement will strictly keep confidential such information, and that such employees are bound by terms of confidentiality or agreements that are no less strict than those herein and shall not disclose the aforementioned Confidential Information.
7.2 After the termination of the Agreement, or when you stop using the CSJ Platform, or at the request of CSJ Platform, or upon the relevant data no longer being necessary for the purpose of cooperation, or if clearly stipulated in relevant laws and regulations, you shall immediately delete all Confidential Information (including but not limited to the original information and various backups) obtained from CSJ, and shall not use the Confidential Information in any way. Moreover, you warrant that the Confidential Information cannot and shall not be recovered by technical means after deletion. However, if you retain the Confidential Information and copies thereof to perform your obligations under this Agreement, based on mandatory legal requirements, for the purpose of responding to lawsuits, or to protect the legal rights of CSJ and third parties, you shall inform CSJ of the reasons for retention and the Confidential Information retained.
VIII. Force Majeure and Services
8.1 The failure or delay by any party to perform this Agreement due to force majeure events shall not considered a breach of contract. However, the affected party shall promptly notify the other party and make its greatest effort to the extent which is commercially reasonable to mitigate or reduce any adverse impacts on the performance of this Agreement caused by such force majeure events. Under this Agreement, "force majeure events" refer to: (1) natural force majeure, lightning strikes, earthquakes, floods, droughts, windstorms, rainstorms and blizzards, mudslides, erosion, explosions and fires, epidemics, and other natural disasters; (2) acts of government, acts of war, acts by public enemies, terrorist activities, riots, and insurrections and strikes, excluding labor disputes.
8.2 Based on the overall interests of the market and operation needs, as well as for the purpose of providing better services through CSJ, any adjustment, restriction, change or removal of the service content, service modes, layouts and page design under the Agreement due to laws and regulations, CSJ Platform adjustments, user experience needs, etc. shall be deemed as reasonable. If CSJ Services can not be provided as agreed upon or can not be continued due to any adjustment, change or removal, CSJ shall not be liable for breach of contract.
8.3 You understand and agree that to provide you with better services, CSJ and its affiliates have the right to inspect, maintain and upgrade the CSJ Platform and related equipment on a regular or irregular basis. In such cases, services may be discontinued or suspended for a reasonable period of time. You agree to waive the right to hold CSJ and its affiliates liable for any losses incurred to you thereby.
8.4 In the event of circumstances including but not limited to orders by competent authorities, social and public events, media reports or other significant events, CSJ has the right to adjust, suspend or terminate these services under the Agreement at a corresponding point in time without bearing any liability.
8.5 You understand and agree that the CSJ Services are provided "as is" based on current technologies and conditions. CSJ will do its best to provide you with services that are as consistent and secure as possible. However, CSJ does not warrant that these services will be free of defects and cannot always anticipate and prevent legal, technical, and other risks, including but not limited to service interruptions, data losses and other losses and risks that may be caused by force majeure, viruses, Trojan horses, hacker attacks, system instability, system vulnerabilities, system failures, third-party service defects, and government actions. You also agree that if these services provided by CSJ have defects that are unavoidable or unforeseeable by CSJ due to industrial and technological restrictions at that time, it will not be considered a breach of contract by CSJ, and you agree to waive your right to hold CSJ liable in case of any loss to your property, data or information.
8.6 In regard to operational needs and compliance with relevant laws and regulations, CSJ has the right to save information and advertising content under your account and use it for purposes related to CSJ Services. CSJ shall do its best to process and protect the aforementioned information according to the requirements of relevant laws and regulations.
IX. Liability for Breaches
If you commit any of the following violations or other violations of the CSJ Agreement, CSJ has the right to take punitive measures against you, including but not limited to a written warning, request for rectification, ban, suspension of settlement, deduction of all revenue share generated during the violation period or deduction and settlement of all revenue share (including revenue share that should be settled but has not yet been settled), unilateral suspension or termination of cooperation, as well requiring you to bear the corresponding liability for breach of contract according to relevant agreements signed with CSJ and make compensation for all losses caused to CSJ and its related parties:
9.1 You have not registered and claimed or renewed a legal and valid business license or obtained other required business permits in accordance with laws and regulations, or the registration information and/or materials you submitted are untrue, incomplete, illegal, or invalid;
9.2 Your product or your use of CSJ Services violates laws and regulations, regulatory requirements, policies, industry norms, the Agreement and/or the platform rules of CSJ Services;
9.3 Your product or your use of CSJ Services causes CSJ to be subject to complaints, reports or lawsuits (including but not limited to a third-party filing a lawsuit against CSJ or reporting it to the relevant competent authorities by way of complaints, letters or media reports) by a third-party or exposes CSJ to investigation or questioning by the relevant authorities, or CSJ has reason to believe that you or your products are or may be causing CSJ to bear risks arising from the violation of laws and regulations, complaints, lawsuits and the adverse impacts thereof;
9.4 You conduct any fraudulent behavior in any form or by any means while using CSJ Services (including but not limited to creating fake traffic, fake data, and fake end users, etc.);
9.5 The contents and/or materials of developer products are in any way illegal or contrary to public order and morals, such as endangering national security, obscenities, pornography, falsehoods, insults, defamation, gambling, intimidation or harassment, or the infringement of intellectual property or personal rights or other legitimate rights and interests of others;
9.6 Your product or your use of CSJ Services has a negative impact on CSJ and its customers, infringes or may infringe upon the legitimate rights and interests of CSJ and its customers or impact the user experience of products operated by its affiliates, or CSJ has reason to believe that you are facing or may face serious public opinion risks;
9.7 You transfer, reproduce, disseminate, assign, license, or in any way disclose, allow, or provide for use by others, trade secrets and software, data (including but not limited to competitive metrics, bidding data, bidding results, advertiser information, material information, data analysis results, etc.), and end users’ personal information, or engage in any commercial or business activities for purposes other than those under the Agreement, or which are in violation of the confidentiality requirements and/or the requirements on personal information protection for end users hereunder;
9.8 The developers and their employees cause any real or potential damage or conflict to the interests, goodwill, and brand image of CSJ and its affiliates;
9.9 Your unauthorized major deletion or modification of CSJ data content leads to a serious decline in the social evaluation of the products or services that CSJ wishes to promote;
9.10 The developers act as an agent or undertake other activities in the name of CSJ or its affiliates beyond the scope authorized by of CSJ and its affiliates or without the authorization of CSJ and its affiliates;
9.11 Your websites or apps are removed from the app store or mainstream industry platforms during the performance of this agreement;
9.12 Your company declares bankruptcy or starts liquidation procedures;
9.13 Your company is in a state that cannot operate normally, such as cancellation, suspension of business, revocation, and/or abnormal operation;
9.14 Your application fails to disclose the SDK for cooperative access and personal information processing rules in accordance with the law or processes the personal information of end users in a way that is in violation of laws and regulations;
9.15 Other serious breach of contract which substantially affects CSJ or fails to achieve the purpose of the contract.
X. Dispute Resolution and Governing Law
10.1 The establishment, effectiveness, performance, interpretation and dispute resolution of this Agreement are all construed in accordance with the laws of the mainland of the People's Republic of China. In the event that any term of this Agreement becomes partially invalid or unenforceable for whatever reason, the remaining terms shall remain valid and binding on both parties.
10.2 The Agreement is signed in Haidian District, Beijing, PRC. In case of any dispute between the two parties regarding the content of the Agreement or its implementation, both parties shall try their best to settle it through friendly negotiation. In case no agreement is reached through negotiation, both parties agree to bring a lawsuit to the people's court with jurisdiction where the Agreement is signed.
XI. Notices and Updates
11.1 CSJ may send you various rules, notifications, and reminders regarding these services by one or more of the following means: web announcements, web reminders, emails, SMS messages, telephone calls, regular letters, and in-site messages sent from the management system where developers register service accounts. Once such information is published or sent by CSJ in any of the foregoing means, it shall be deemed that you have accepted and agreed to such information, and such information shall be binding. If you do not accept, please stop using these services. Your use of these services is viewed as your acceptance and consent.
11.2 Notices sent by CSJ in the aforesaid ways are considered as received by you on the following dates: on the date the web announcement is published, on the date when the email is sent to your email account, on the date the fax is sent to you, on the date you receive the telephone call, and on the 3rd working day after the express mail was sent. In any event, if you deliver a notice to CSJ, it shall be sent by email and/or express mail (such notice shall be affixed with an official seal). Please refer to the aforesaid agreements for the dates on which notices are received by CSJ. If either party sends a notification to the other party by more than one means, the date on which the other party is notified shall be subject to the earliest date of notification.
11.3 If the email, mobile phone number or correspondence address you provide is incorrect or not updated in a timely manner after changing the aforementioned information, and as a result, you do not receive rules, notices or reminders, you agree for it to be considered as that you have already received and been bound by the related information and that you shall fully undertake all consequences and liabilities.
11.4 This Agreement includes other relevant agreements and platform rules that may be issued by CSJ from time to time in connection with the Agreement and CSJ Services. CSJ will update the content above from time to time. Once related content is changed, CSJ shall issue notices and make announcements in the manner specified in Article 11 Notices and Updates hereunder. The modified content, once published, shall supersede the original content and become a valid part of the Agreement. If, after the aforesaid content is updated, you disagree to the modification of such content by CSJ, you shall cancel or referain from from using the services you have already received; if you still continue to use the CSJ Platform, it shall be deemed that you accept and voluntarily abide by the aforesaid updated content.
11.5 If you have any matters to notify CSJ, you shall notify CSJ in writing using the contact information officially announced by the CSJ Platform to the public.
XII. Term and Termination
12.1 Term of the Agreement
12.1.1 The Agreement shall remain in effect continuously unless otherwise agreed herein or legally terminated.
12.1.2 If one party violates the Agreement, resulting in the inability to continue to perform the Agreement or the inability to achieve the purpose of signing the Agreement, or the violation of the Agreement infringes upon the legitimate rights and interests of the other party, the other party shall notify the defaulting party in writing ten days in advance to terminate the Agreement.
12.1.3 During the effective period of the Agreement, in case of new relevant documents issued by national laws, regulations, relevant national departments and telecom operators or changes in the policy environment, resulting in fundamental changes in the basis of signing and performing the Agreement, either party may notify the other party in writing to negotiate and change the original agreement; if the negotiation fails, one party may terminate the Agreement with ten days' prior notice to the other party without bearing any responsibility.
12.2 Termination
12.2.1 Either party declares bankruptcy or enters into liquidation or dissolution procedures.
12.2.2 If you cannot continue to use these services or CSJ cannot provide these services due to force majeure, either party shall have the right to terminate the Agreement at any time.
12.2.3 If you do not accept the contents of the Agreement or its modification by CSJ, or you do not accept the service rules or its modification, you shall have the right to terminate the Agreement at any time.
12.2.4 CSJ shall have the right to unilaterally terminate these services and the Agreement at any time in accordance with overall operation arrangements.
12.2.5 CSJ shall have the right to directly and unilaterally suspend or terminate the provision of these services if you subsequently register to use these services directly or indirectly or in the name of another person after CSJ terminates the provision of these services to you in accordance with the Agreement due to your violation of the Agreement.
12.2.6 CSJ shall have the right to terminate the provision of these services to you at any time when other termination conditions agreed in the Agreement occur or are realized.
12.3 Post-termination matters
12.3.1 The termination of the Agreement will not affect any unfinished settlement under the Agreement or the payment obligations of either party and other obligations or rights that are incurred before the date of termination.
12.3.2 If the Agreement or these services is terminated for any reason, you shall handle the backup of information such as data and handle all user-related matters.
XIII. Miscellaneous
13.1 The Agreement becomes effective after you click "Agree" online, and by using these services, it shall be considered that you have already read and agree to be bound by the Agreement. During the performance of the Agreement, CSJ has the right to unilaterally terminate the Agreement based on changes in the operation of the platform at any time without bearing any liability.
13.2 You and CSJ are independent entities, and in no event shall the Agreement constitute an agency representation, partnership, joint venture, or employment relationship between both parties.
13.3 These terms (subject to version revisions from time to time) constitute the entire agreement between the parties with respect to the subject matter hereof and supersede all prior written or oral agreements between the parties with respect to such subject matter. No waiver of any breach or failure to comply with these terms by CSJ shall be deemed to be a waiver of any prior or subsequent breach or failure to comply with such terms. Term headings used herein are for convenience and reference only and do not have any legal meaning.
Specifications for the Implementation of Advertising Business on the CSJ Platform
General Rules for Restricted Behaviors
Media shall comply with national laws and regulations with regard to the developer's business activities, published content created by media or end users, and use of the CSJ Platform Services. These Services shall not be used for activities that violate laws and regulations, policies, public order and social morality, or for activities that infringe upon the legitimate rights and interests of other individuals, companies, social organizations and other organizations. Specifically, media shall not commit the following acts, nor facilitate any third party to commit the following illegal acts:
(1) Violating the basic principles set out in the Constitution of the People's Republic of China;
(2) Endangering national security, disclosing national secrets, subverting state power, and undermining national unity;
(3) Undermining national honor and interests, and public interests;
4) Distorting, degrading, profaning or denying the deeds and spirit of heroes and martyrs, and insulting, slandering or otherwise infringing on names, portraits, reputations and the honor of heroes and martyrs;
5) Propagating terrorism and extremism or inciting to commit terrorist or extremist activities;
(6) Inciting ethnic hatred and discrimination, and undermining ethnic unity;
(7) Undermining national religious policies, and advocating heresy and feudalistic superstition;
(8) Spreading rumors, disturbing social order, and jeopardizing social stability;
(9) Spreading content that contains obscenity, pornography, gambling, violence, homicide, or terror, or abetting crimes;
(10) Content containing exaggeration, coercion, harassment, aggression, vilification, vulgarity, obscenity, or other morally objectionable content;
(11) Organizing end users through the development of multi-level personnel, with the number of direct or indirect tiers or sales performance as the basis for calculating and paying compensation, or requiring personnel to pay a certain fee as a condition to obtain membership and other forms of pyramid schemes;
(12) Insulting or slandering others, and infringing upon the reputation, privacy and other legitimate rights and interests of others;
(13) Endangering data security or collecting and using personal information of any end user that is not in accordance with regulations;
(14) Infringing upon the intellectual property rights of others, including but not limited to patent rights, trademark rights, and copyrights;
(15) Infringing upon the trade secrets of others, including but not limited to technical, financial, or commercial trade secrets, or any other information;
(16) Behaviors that endanger the security of computer information networks, including but not limited to:
a. Providing tools or illegally invading the networks of others, interfering with the normal functioning of others' networks, stealing network data, and other activities that endanger network security;
b. Providing technical support, ad campaigns, payment settlement support and other assistance to others when knowing that they are engaged in activities endangering network security;
c. Using unauthorized data or accessing unauthorized servers/accounts;
d. Accessing the public computer network or others' computer systems without permission to delete, modify or add information;
e. Intentionally producing and disseminating Trojan horses, viruses, and other destructive and malicious programs, or stealing the passwords, accounts, and property of others;
f. Forging the name of the TCP/IP data packet or part thereof;
17) Other contents prohibited by law and administrative regulations.
Developer Cooperation Specifications
During the course of cooperation with CSJ, developers should uphold the principle of integrity and shall not interfere with or damage CSJ's normal operations or endanger the safety of CSJ's brand or platform through improper means. This includes but is not limited to the following:
(1) Developers are prohibited from publicly expressing or implying the existence of cooperative relationships between the developer and the CSJ Platform without official approval, including but not limited to mutual shareholding, agency representation, and other cooperative relationships;
(2) Developers are prohibited from using the brand assets of CSJ, including the brand name, brand logo, brand images, and videos, without official authorization;
(3) Developers are prohibited from maliciously registering accounts on the CSJ Platform and its related services, including but not limited to frequent and batch account registration;
(4) Apps or accounts that have been banned are prohibited from being re-registered on the CSJ Platform;
(5) Developers are prohibited from exploring, scanning, and testing the weaknesses of the system or network of the CSJ Platform, or undertaking behaviors that undermine network security, or interfering with or disrupting the normal operation of the system or network of the CSJ Platform;
(6) Developers are prohibited from reverse engineering, reverse assembling, and reverse compiling the CSJ Platform SDK and its related services in any way, or otherwise attempting to discover its source code, or making any third-party calls that are in violation;
(7) Developers are prohibited from omitting fields that must be passed back as required by the CSJ interface documentation;
(8) The media shall update to the latest SDK provided by CSJ in a timely manner according to the CSJ development documentation;
(9) While using CSJ Services, the media shall not make material changes to the developer products and ensure it is completely consistent with the content used at the time of initial registration on the CSJ Platform;
(10) The media shall update the download links to the latest developer products in a timely manner.
App Specifications
Apps that access the CSJ Platform are subject to the following specifications:
(1) Apps shall not contain malicious behaviors, including but not limited to potential viruses and malicious codes;
(2) Apps shall not be a package of simple webpages, or jump directly to a third-party website or app after opening;
(3) Apps need to have native content or their own features. An app without native content or its own features means:
a. The app is still under construction;
b. After the app is opened, only ads are displayed, or the app exits immediately after an ad display;
c. The app's native content is too simple, with no secondary pages, and/or the content of modules such as App Information and News Center have not been updated for more than three months;
(4) With regard to end-user-generated content of apps, developers shall effectively control such content, and apps shall not contain any content that violates laws, regulations, rules, and other provisions;
(5) The following app categories are not supported by the CSJ Platform:
a. Apps involving blockchain or other similar models, including but not limited to scenarios such as mining, mining computers, hash rate, Bitcoin candy, and other such content;
b. Apps involving virtual currencies, fund projects, or other similar models, including but not limited to scenarios such as virtual currency cash-outs, and virtual currency appreciation/trade/transfer (in-app or on third-party platforms);
c. Apps involving pyramid schemes or other similar models, including but not limited scenarios such as paying fees to become partners/agents, and tiered remuneration;
d. Apps involving illegal fund-raising or other similar models, including but not limited to scenarios such as guaranteed investment returns;
e. Apps involving gambling or similar models, including but not limited to scenarios like Five Card Stud, card-based gambling games, poker machines, baccarat, and Sic Bo;
f. Apps involving lottery sales, lottery information, recommendations, and purchase plans;
g. Sports (such as soccer, basketball, and tennis) news apps involving content related to predictions and purchase plans/schemes;
h. Apps that have other illegal and unlawful content or creatives;
i. Apps that are prohibited from running advertising in accordance with laws and regulations, or where advertising is prohibited in certain cases.
Invalid Traffic Specifications
It is required that the media be responsible for the authenticity of ad exposures/clicks and other conversions, that is, the media should ensure that the behavior subjects of ad impressions/clicks/consumption are real users of the apps cooperating with CSJ. This includes but is not limited to the following:
(1) Developers are prohibited from manually and repeatedly clicking ads, and performing downloads, installations, registrations, purchases, and other kinds of user data falsification by themselves or entrusting a third party to do so;
(2) Developers are prohibited from using technical means such as accessing programs, automatic refreshes, and cheat software to create invalid ad impressions and clicks;
(3) Developers are prohibited from using programs or plug-ins that hijack third parties in any way, including other media traffic that has been registered with CSJ;
(4) App/Software downloads, installations, and activations are prohibited when users are not informed;
(5) Developers are prohibited from transmitting by mistake, tampering with, or forging field values, and forging invalid data during data transmission;
(6) Developers are prohibited from running ads on third-party media channels, that is, the media where the ad is actually performed is inconsistent with the media channel registered with CSJ;
(7) Developers are prohibited from publishing advertising tasks to any third parties, including end users, and promising rewards for such behaviors;
(8) Developers are prohibited from obtaining gains through other technical means in violation of regulations.
General Specifications for Ad Campaigns
It is required that the media stays compliant in all ad campaigns and does not interfere with the decision-making processes of real users through illegal measures to seek improper interests. This includes but is not limited to the following:
(1) Developers are prohibited from conducting advertising testing in a non-test environment (please refer to "Automated Test Reporting");
(2) During ad requests and impressions:
a. Developers are prohibited from requesting ad pop-ups from CSJ when the screen is off or locked, or when an app is closed or in the background;
b. Any part, copy, or derivative of the requested advertising content is prohibited from being stored or cached for a prolonged period of time in any manner;
c. Endless ad requests and pop-up ads are prohibited;
d. An ad should clearly demonstrate the ad title, description, creatives, CSJ Platform logo, and ad logo;
i. Developers are prohibited from making changes to the attributes of the content of an ad without permission, such as editing, modifying, filtering, or intercepting the information contained in the ad, or changing the order of the ad elements;
ii. Developers are prohibited from blocking, distorting, or obscuring the ad images and content to stop the whole image being shown;
e. If the viewing duration of an ad video is too short, it will be recorded as an invalid impression;
f. Developers are prohibited from using and displaying CSJ brand assets such as the CSJ Platform logo in non-CSJ ads;
g. Developers are prohibited from requesting and displaying ads through other illegal means;
(3) During ad click and direction:
a. Inducing or forcing users to click is prohibited, including but not limited to the following:
i. Rewarding users for clicking ads and for conversion behaviors after clicking. Rewards include but are not limited to cash, points, gifts, and virtual currency;
ii. Description such as "Must try!" and "Click here" for ad content, or placing guiding graphics or animations next to ads to mislead users to click;
iii. Disguising ads as chats, system warnings, dialog boxes, red packets, or other forms of notifications to mislead users to click;
b. Developers are prohibited from making no distinctions or unclear distinctions between ads and native app content which may lead to erroneous clicks;
i. An adequate distance should be maintained between an ad and other in-app clickable areas, and blank non-clickable areas should be left around the ad;
ii. The full-screen clickable model is prohibited for ads. Only areas of the creative such as ad images, titles, and buttons can be clicked;
iii. Developers are prohibited from blocking, hiding, overlapping, or stacking any part of the ad impression area, which may lead to erroneous clicks;
c. Developers are prohibited from redirecting from a landing page clicked on by an end user to a different page instead of the one viewed by the end user when they access the ad landing page;
d. Users must unlock their device to trigger ad interaction behaviors;
e. Developers are prohibited from blocking, hiding, or making ad close buttons too transparent, or creating false skip/close buttons to force or mislead users to click ads before they can use the app;
f. Developers are prohibited from falsifying clicks to obtain gains through other irregular means;
g. Developers are prohibited from mixing different ad styles, for example: the brand takeover ad slot can only display brand takeover ads, and cannot display other styles of ads.
Style Specifications by Ad
The media should follow cooperation norms for different advertising product styles to ensure the user's advertising experience.
1.3
a. Brand takeover ads must be displayed at the opening screen of the app when the app is initialized, and will be automatically closed and entered into the app interface after the display is completed;
b. Brand takeover ads must provide a Close/Skip/X button. The button shall be real, visible and free of inducing content. b. Users are allowed to skip/close the ad within 5 seconds. Developers should not change the settings for when users can skip ads, or add any other skipping functions;
c. For brand takeover ads that jump by clicking (whether full screen or not), you can only click on the button's area to jump, and you cannot click other non-button areas to jump; the button text cannot contain inducing content and must specify the results of jumping.
d. For brand takeover ads that jump through non-clickable means such as shaking and sliding, the trigger threshold should be within a reasonable range (users can jump only if they are willing and take certain actions), and the button text must specify the results of jumping to the details page or the third-party APP.
2. In-Feed Ads
a. In-Feed Ads are to be displayed in the content stream of the app and interspersed with the app content;
b. Ad content shall be separated from other content of the app to avoid erroneous clicks by users;
3. Interstitial Ads
a. Interstitial Ads are displayed when the natural experience of the app features are interrupted, such as when video playback is paused or between game levels;
b. Interstitial Ads shall not be displayed abruptly or interrupt the normal flow of users' use of an app, such as during app loading, app exiting, or gameplay;
4. Banner Ads
a. A banner ad is a rectangular ad displayed at the bottom or top of the app's content, or between the content of different modules;
b. Banner ads shall not be placed in text, images and other clickable parts of the app to avoid erroneous clicks;
c. If there is a carousel scenario, please select Carousel when creating ad slots;
5. Immersive Video In-Feed Ads
a. Immersive Video In-Feed Ads shall be displayed in video feeds of apps;
b. Immersive Video In-Feed Ads shall not have reward display rules such as "get coins or rewards for watching videos";
6. Full-screen Video Ads
a. Full-screen Video Ads are displayed when the natural experience of an app's features is interrupted, such as between game levels;
b. Full-screen Video Ads shall not be displayed abruptly or interrupt the normal flow of the user's use of an app, such as during app loading, app exiting, or gameplay;
c. Users are allowed to skip them during the ad impression. Developers should not change the settings for when users can skip ads, or add any other skipping functions;
d. Full-screen Video Ads shall not have reward display rules such as "get coins or rewards for watching videos";
7. Rewarded Video Ads
a. Rewarded Video Ads are displayed in scenarios where users choose to watch them when they need to use certain features of apps and receive corresponding rewards;
b. Before a rewarded video ad is displayed, the reward rules must be clearly explained to a user (for example, it must be made clear that the user will get rewards only after watching the ad to end, and the actual rewards must be specified). The user must be allowed to determine whether to play the rewarded video ad and the rewarded video ad shall not be automatically played without the user's permission;
c. Rewarded video ads shall not be placed in non-rewarded video ad placements, and non-rewarded video ads shall not be placed in rewarded video ad placements.
d. Rewarded video ads shall not directly offer real money or other rewards that can be transferred to others to encourage users to click the ads (clicking ads refers to Endcard banners or rewarded videos).
8. Download Ads
a. Download ads can only be downloaded when they are actively triggered by users after the five information elements are clearly displayed or after jumping to the application store.
b. Information such as the app name, developer information, version number, app permission and privacy policy must be clearly displayed to users before downloading, and they cannot be obscured.
c. Based on the premise of the five information elements being clearly displayed, after clicking the app permission and privacy agreement link, it must jump to real content. The developer information in the privacy agreement shall be consistent with the five information elements.
Automated Test Reporting
When you need to perform an automated test on traffic locations that access the CSJ Platform, the violation penalty mechanism may be triggered if abnormal clicks are generated. ("Automated test" refers to the media using tools to conduct an automated test on traffic locations)
Before starting the test, please be sure to change the status of the tested ad slots from "running" to "testing" on the developer platform according to the following path: Traffic - Ad Slot - Ad Slot Attribute. If you forget to change the ad slot status before the test, please immediately contact the CSJ Platform and send an email containing information about the ad slots involved, test schedules, and test device IMEIs/IDFAs to pangolin_union@bytedance.com. After the test is filed, the CSJ Platform will filter all display clicks and original revenue generated during the test on the related ad slots.
If the violation penalty mechanism is triggered without any ad slot status change or without contacting us in a prompt manner, the CSJ Platform will not accept any appeals that state that this was an automated test that wasn't confirmed with CSJ, and the penalty determined will be upheld.
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