Pain point 1
Low User Stickiness
Users leave immediately after use. They are hard to be retained for a long time as there is insufficient stickiness
Pain point 2
Too Few Ad Monetization Scenarios
Few ad scenarios due to limited product modules and a short conversion path
Pain point 3
A More Mature Commercialization Model In Demand
The current main revenue streams are still value-added services, but they cause the loss of users
Content Alliance: Integration of content and ad resources
Short videos, livestreams, and news can be directly integrated into your ads so that you do not need to create them from scratch or purchase them
One-stop solution that accurately matches users with personalized ads and content
Say Goodbye To The Curse Of Users Leave Immediately After Use
Improved Ad Revenue
Multiple Ad Format: Flexible combination and collocation
meets the mult-scenario ad display format including recommended content feeds, video clips, user rewards, and more
Splash Ads: the Splash page
In-Feed Ads: the Cleanup Completes page, Lock-Screen tab, List tab
Interstitial Ads/Full-Screen Ads: the Lock-Screen tab, Cleanup Completes page
Shark Inc
Shaek Inc. combined of Pangle rewarded video ads and the user points system, so that users can choose to watch ads in return for benefits, and the revenue ceiling for this productivity app get increased.
5X
Overall increase in ad scenario coverage
15X
Overall increase in impressions
Moji Weather
With the help of CSJ opening screen, information flow and other advertising styles, we can flexibly customize the advertising scenarios to fit the content of the application, and experience both revenue and income. At the same time, through bidding capability, we can significantly improve the efficiency of application realization.
20%
Revenue
10%
ARPU
20%
ecpm
Shark Inc
Shaek Inc. combined of Pangle rewarded video ads and the user points system, so that users can choose to watch ads in return for benefits, and the revenue ceiling for this productivity app get increased.
5X
Overall increase in ad scenario coverage
15X
Overall increase in impressions
Moji Weather
With the help of CSJ opening screen, information flow and other advertising styles, we can flexibly customize the advertising scenarios to fit the content of the application, and experience both revenue and income. At the same time, through bidding capability, we can significantly improve the efficiency of application realization.
20%
Revenue
10%
ARPU
20%
ecpm
Shark Inc
Shaek Inc. combined of Pangle rewarded video ads and the user points system, so that users can choose to watch ads in return for benefits, and the revenue ceiling for this productivity app get increased.
5X
Overall increase in ad scenario coverage
15X
Overall increase in impressions
Moji Weather
With the help of CSJ opening screen, information flow and other advertising styles, we can flexibly customize the advertising scenarios to fit the content of the application, and experience both revenue and income. At the same time, through bidding capability, we can significantly improve the efficiency of application realization.
20%
Revenue
10%
ARPU
20%
ecpm
White Paper On Traffic Monetization For The Mobile App Industry
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White Paper On Traffic Monetization For The Art Tool App Industry
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Monetization Case Study For The Utility App Industry: Shayujizhang
In this case study, you will find how Shayujizhang used the "utility app plus" method to increase the ad scenario coverage by 5x and the overall impression rate by 15x.
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Monetization Case Study For The Utility App Industry: MeituPic & ByButter
In this case study, you will learn how the two leading art tool apps, Meitu Pic and ByButter, monetized.
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